However, there are always invaluable insights to the user research done for the UX designer. Although less rigorous methodologies and techniques such as card sorting, usability testing and user personas are subjective by nature, we just have to be honest about it in the final report. Even if the results are really simple, it still provides a basis for the designer to work on their ideas for the UI, design and strategies for UX. It is after all giving the users what they want.
Someone commented that “good research methods can be rendered useless in the hands of a poor interpreter of the data; and can provide very little by way of meaningful insights when incorrectly applied to a problem.” And I totally agree with this statement because wrong interpretation would lead to the creation of a "wrong product" and thus "wrong UX".
Not all researches are bullshit thou. They do provide us with a good gauge of what users want. We cannot make people buy into our product but we can at least increase the chances of them liking it by maneuvering it to satisfy their desires according to the results acquired. User experience is something so abstract and personal and that everyone has their own yardstick to measure UX. “If web design were not an art, then we would always get every part right. But it is an art, and, like all arts, it deals with the subjective. The subjective is something you can never get 100% right”.
In any case, ultimately it’s the users who mark us and grade our success of the product so we should and we must, deliver the product spontaneously to their expectations, needs and wants.
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