Friday, April 20, 2007

Final Blog Entry on Designing for UX

My experience with designing for UX might not be the same as the rest of my classmates in the class and this is exactly what UX is all about! Subjective! Everyone carries different perception towards a specific product. Some like it while others not. On one hand we must always keep in mind our client’s specifications, the purpose of the product as well as balance our target user’s interest on the other. Bearing in mind, customers are always right, just as users are always right! So similar to the previous entry, even if the answers users provided for the research are wrong, users are still right! It is on our part that we need to figure out why did they even give the wrong answers in the first place and it is us who should make changes to our product to suit their expectations.

Clearly, even if the idea is good, there must be good market research, accurate interpretation of data collected, clear target audience and not forgetting having the technical abilities to create the ‘wow’ experience and the visually attractive aesthetics of the product to retain user’s attention and create the impact in them. The feedback that we get from the users provides us with insights that we never thought it would have been a problem. As such, taking into considerations these valuable comments could help us (i.e the designers), create a better and more efficient final product which in turn leads to the highly sought after UX. In doing so, there’s a higher chance of acceptance of the product by users when launched. It is ultimately the users of the product who decides the success of the creation. The product must meet the user’s needs and wants. The product must satisfy the user’s four-pleasures (i.e. Physiology, Sociology, Psychology and Ideology) for a wholesome user experience when they interact with the product. Everything revolves around the users and users and MORE USERS!

With the advent of Internet, competition online is getting tougher. There is a need for us to distinguish ourselves from the rest of the similar websites available. We need to have a cutting edge above the rest. And one way to achieve this is via the use of advanced technology which other sites have not yet discover. Yet we should keep in mind that developing a product that is too complex would not be well received by users as there is a lack of familiarity and neither is a product that is too simple.

I recall all the methodologies that I have learnt in this module: from laddering, to card-sorting, to usability testing, UX evaluation, the bottom line for employing all these techniques is to simply understand, create accordingly to the obtained results and give the users what they want. However there’s no way we can satisfy each and every single users. We can only try our very best to develop the product to be as mass appealing as possible. That is why market research on users is an extremely vital step in the development of a product. Nonetheless, the research techniques and the rationale behind the importance of users that I’ve gained from this module would be of great application for my future endeavors.

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